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Custom AI systems · designed, built and run for you

Custom AI systems, built around the way your business runs.

We connect the tools you already use, or build new ones where nothing fits. Automations, AI agents and a business brain that writes down every lesson, so the system gets better the longer it runs.

Book a free 30-minute callSee the solutions

$500 systems map, credited to the build · from $2,500 per system · from $500/month to run and improve

Comes in

Lead finderSalesFront deskServiceInbox repliesServiceDocs to dataOperations
The business brainrules · prices · lessons

Goes out

Speed-to-leadSalesFollow-upSalesQuotesOperationsOwner dashboardOwner
every system reads the brain · every miss writes to it

How it fits together

One request, through the whole system.

Follow one dinner booking from a call after closing to the lesson behind it. On the left, what the customer sees. On the right, what the system is doing at that second. Every part shown is something we build.

Illustration · business, people and numbers are made up · tool names are placeholders

Wed 11 Nov21:40:02

Channels · step 1 of 12

A call comes in after you have closed.

It answers on the first ring. A WhatsApp, SMS, email or web-form message would land the same way.

Maya's side · Alder & Finch● live

MayaHi, it's Maya from Alder & Finch. Could we book dinner for our team on Saturday the 21st?

Behind the scenes21:40:02

  1. Channels
  2. Understanding
  3. The brain
  4. Action
  5. Control
  6. Learning

Incomingafter hours

PhoneWhatsAppSMSEmailWeb form
Line
Main number
Front desk
closed since 21:00
Answered
first ring · your voice

01 / 12Call answered

  1. Wed 11 Nov21:40:02

    Channels · step 1 of 12

    A call comes in after you have closed.

    It answers on the first ring. A WhatsApp, SMS, email or web-form message would land the same way.

    Maya's side · Alder & Finch

    MayaHi, it's Maya from Alder & Finch. Could we book dinner for our team on Saturday the 21st?

    Behind the scenes

    Incomingafter hours

    PhoneWhatsAppSMSEmailWeb form
    Line
    Main number
    Front desk
    closed since 21:00
    Answered
    first ring · your voice

  2. Wed 11 Nov21:40:18

    Understanding · step 2 of 12

    It takes notes while she talks.

    Every detail becomes a field it can use, before she has finished the sentence.

    Maya's side · Alder & Finch

    Your assistantOf course. How many of you, and around what time?

    Maya24 of us, around seven. Is the private room free?

    Behind the scenes

    Call noteslive

    Company
    Alder & Finch
    Contact
    Maya
    Party
    24 people
    Date
    Sat 21 Nov
    Time
    19:00
    Asks
    private room

  3. Wed 11 Nov21:40:31

    Understanding · step 3 of 12

    She emails a purchase order mid-call. It reads it.

    The PDF arrives while she is still talking. The PO number and billing name go straight into the notes.

    Maya's side · Alder & Finch

    MayaI've just emailed you our purchase order.

    PO-4471.pdf · received

    Behind the scenes

    PO-4471.pdf1 page · read

    PO number
    4471
    Bill to
    Alder & Finch Ltd
    Approved by
    Finance
    Limit
    $1,500

  4. Wed 11 Nov21:40:44

    The brain · step 4 of 12

    Before it answers, it reads your rules.

    Your prices, your deposit rule, what you never promise, and this customer's history. Plain files you own and can edit.

    Maya's side · Alder & Finch

    Maya hears a one-second pause. Behind the scenes it is reading your rules.

    Behind the scenes

    brain/bookings.md3 rules used

    1. 12Weekend dinner: $55 per person.used
    2. 13Groups of 12+ pay a 50% deposit.used
    3. 14Never promise the private room before it is confirmed.used
    4. 15Discounts are the owner's call.

    customers/alder-and-finch.md

    2 past bookings · March, July

    Both deposits paid on time

  5. Wed 11 Nov21:40:52

    Channels · step 5 of 12

    It answers in your voice, by your rules.

    The price, the deposit and the room all come from the lines it just read. It does not promise the room.

    Maya's side · Alder & Finch

    Your assistantSaturday the 21st at 19:00 for 24 works. Dinner is $55 a person, and for a group this size we take a 50% deposit. I'll check the private room and confirm by the morning.

    Behind the scenes

    Reply checkbefore speaking

    • $55 per personline 12
    • 50% deposit = $660line 13
    • Room not promisedline 14
    • Customer in good standingfile

  6. Wed 11 Nov21:41:03

    Control · step 6 of 12

    She asks for 10% off. That is your call.

    Your rules say discounts are yours to decide, so it neither offers nor refuses. It passes the conversation to you.

    Maya's side · Alder & Finch

    MayaCould you do 10% off for a group this big?

    Your assistantThat's the owner's decision. I've passed it on with our conversation, and you'll hear back tomorrow.

    Behind the scenes

    Handed to you

    Alder & Finch ask for 10% off

    Rule 15: discounts are the owner's call. Call recording and notes attached.

  7. Wed 11 Nov21:41:40

    Action · step 7 of 12

    The call ends. Five tools are already updated.

    Including the supplier portal that has no API: a robot logs in and does it like a person would, and keeps a log of every step.

    Maya's side · Alder & Finch

    Call ended · 1 m 36 s

    Email to MayaBooking request received: Sat 21 Nov, 19:00, 24 people.

    Behind the scenes

    Updated5 of 5

    • CalendarSat 21 Nov 19:00 · held
    • Customer recordbooking 3 added
    • Deposit invoice$660 · drafted
    • Confirmation emailsent to Maya
    • Supplier portalrobot · 14 steps logged

  8. Wed 11 Nov21:41:52

    Control · step 8 of 12

    The $660 deposit is over your limit. It waits for you.

    You set $500 as the most it may send without asking. So the invoice stays a draft until you say yes.

    Maya's side · Alder & Finch

    Nothing reaches Maya until you decide.

    Behind the scenes

    Waiting for you · since 21:41

    Deposit invoice $660 for Alder & Finch

    Over your $500 limit · 24 people · Sat 21 Nov · call attached

  9. Thu 12 Nov07:30:00

    Learning · step 9 of 12

    Your morning, in three lines.

    Everything that needs you is at the top. Everything it handled is one line.

    Maya's side · Alder & Finch

    Maya is asleep. This message is for you.

    Behind the scenes

    Your phone · 07:30brief

    Good morning. Overnight:

    1 approval: $660 deposit, Alder & Finch

    1 for you: they asked for 10% off

    3 handled: 2 bookings, 1 cancellation

  10. Thu 12 Nov07:34:12

    Control · step 10 of 12

    You tap Approve. The invoice goes out.

    It waited 9 hours 52 minutes, and acted the second you said yes.

    Maya's side · Alder & Finch

    Email to MayaDeposit invoice · $660 · Alder & Finch · PO 4471

    Behind the scenes

    Approved by you · 07:34

    Deposit invoice $660 sent

    Calendar hold → confirmed. Waited 9 h 52 m.

  11. Fri 20 Nov10:00:00

    Action · step 11 of 12

    The day before, it reminds her. Nobody had to remember.

    Reminders and follow-ups run on their own, and stop as soon as the customer replies.

    Maya's side · Alder & Finch

    SMS to MayaReminder: dinner for 24 tomorrow at 19:00. Reply here if anything has changed.

    MayaAll good, see you tomorrow!

    Behind the scenes

    Scheduledran on its own

    • Reminder SMSFri 10:00
    • Maya repliedfollow-up stopped

    Next: thank-you note, Sun 10:00

  12. Looking back14 Oct

    Learning · step 12 of 12

    Why it said $55, not $49.

    Last month it quoted the old weekend price. You corrected it once. Your correction became line 12, the rule it used tonight. You can read it, and undo it.

    Maya's side · Alder & Finch

    This one is about you, not Maya.

    Behind the scenes

    brain/bookings.md · line 12from your correction, 14 Oct

    Removed: Weekend dinner: $49 per person.

    Added: Weekend dinner: $55 per person.

    Readable · undoable · used on 11 Nov at 21:40

01 / 12Call answered

We run most of these parts in our own business today.

Book the free call

What we've built · our own systems · checked Oct 2026

Two systems we built and run for ourselves.

One answers customers for a real-estate agency. The other finds, audits and contacts local businesses for our own sales. Both run every day, so you can see what we build before you spend anything.

front-deskread Oct 2026
AI agent · Real estate

An AI front desk for a real-estate agency

It answers buyers and owners on WhatsApp and other messaging apps and on the phone, searches a market database it keeps current on its own, and hands the conversation to a person when asked.

  • 75,319active flats kept current, read from 2 property portals
  • 166portal syncs in 13 days, none started by a person
  • 199,328duplicate adverts merged into the flat they describe
  • 99,924scored matches computed between buyer requests and flats
  • 6.2 smedian time to the first words of a reply, across 197 replies
  • 3languages it answers in: Georgian, Russian and English
How the front desk works
Automation · Sales

Our own sales engine

It finds local businesses on the map, audits each one against its competitors and runs the outreach. A person approves every batch, and a daily brief says what needs a person.

  • Lead findersearches the map and hunts for contact emails
  • Business auditsscores each business against its competitors
  • Outreach robotruns the email campaign, a person approves each batch
  • Business brainthe notes every AI session reads first
  • Daily briefwhat needs the owner today
  • 111,887local businesses found on the map
  • 54,792of them with a contact email on file
  • 23,681complete audits, each scored against local competitors

RUNNING IN OUR BUSINESS · CHECKED OCT 2026

How the sales engine works

Counts of machine work, read from each system's own database in Oct 2026. They include our own testing and they are not sales results.

See the work

Solutions

Three solutions most businesses start with, and one built around you.

Each one is built around the tools you already use, then run and improved every month. Most businesses start with one.

See all 12 solutions

Grouped by team: sales, customer service, operations and the owner.

How it works

From a free call to a system that runs, in four steps.

  1. 01

    Free 30-minute call

    You tell us where the hours go. You leave knowing whether we would build anything, and roughly what.

  2. 02

    $500 systems map

    We map your tools, data and the steps people repeat, then write down which systems to build first, what each costs and what it will not do. The fee is credited to your first build.

  3. 03

    Build, from $2,500 per system

    A fixed quote per system, in writing, before work starts. We build in accounts you own and run it on your real work in a test mode before it acts on its own.

  4. 04

    Run and improve, from $500/month

    We host it, watch it and fix it. Every miss is written down as a lesson the system reads next time. Month to month.

What it costs

Three prices, written down before you pay anything.

The first call is free. Every build has a fixed quote in writing.

Start here

Systems map

$500one time

A written plan of which systems to build first, what each costs and what it will not do.

  • Your tools, data and repeated steps mapped
  • Systems ranked by the hours they save
  • A fixed quote for each one
  • Yours to keep, whoever builds it
Book a free 30-minute call

Credited in full to your first build

Build

from$2,500per system

One system, built to the map, at the fixed price quoted in it.

  • Built in accounts you own
  • Connected to the tools you use, or built new
  • Run on your real work in a test mode first
  • Runbook and brain notes handed over
Book a free 30-minute call

Fixed quote in writing before work starts

Run and improve

from$500/month

We host it, watch it, fix it, and turn what it gets wrong into rules.

  • Hosting and monitoring
  • Every miss logged as a lesson
  • A monthly note on what changed
  • Month to month, stop any time
Book a free 30-minute call

Priced per system in the map

What every build hands over

  • The working system, in accounts you own
  • A written runbook: what it does, when, and how to stop it
  • The brain notes it reads, in plain files you can edit
  • A log of every action it took and every time it stopped for a person
  • A monthly note on what it learned and what we changed

When we are the wrong hire

  • One small automation you could set up in an afternoon with Zapier or Make. Do that first.
  • A chatbot on your website and nothing else. Off-the-shelf tools do it for a monthly fee.
  • Anything that has to be live this week.
  • Health records, legal trust accounts or other regulated data.

How pricing works, step by step →

Free 30-minute call

Tell us where the hours go. We tell you what we would build.

Bring the tools you use and the work your team repeats. You leave the call knowing whether a system is worth building, roughly what it costs, and whether we are the right people to build it.

Pick a time on the calendar. It is a 30-minute call, and the invite lands on your calendar when you book. Prefer email? [email protected]

We reply by email within 24 hours.

AI systems call30 MIN
October 2026
MoTuWeThFrSaSu

Checking the calendar…

Questions

What people ask before the call

Yes, in full, to the first build you go ahead with. You keep the map either way.

From $2,500 per system. What a system costs depends on how many tools it connects and how much it decides on its own, so the map ends with a written quote for each one.

Yes. The map ends with a fixed quote, in writing, for each system you choose, and that is the number you pay, not an hourly bill.

No. Most systems connect what you already use. Where nothing you use fits, we build the missing piece new and say so in the map.

Most tools with an API or an export, and a browser where there is neither. We check each of yours during the map and tell you there if we cannot connect it.

A written knowledge base of how your business works: processes, prices, rules and past decisions, in plain files you own. Every system reads it before it acts, and lessons from its mistakes are added to it.

Yes, it is month to month. The system, its code and its accounts are yours, so you keep everything we built.